Tag Archives: Winfried Hoffmann

Battery Banter 1: Are Internal Combustion Engines Going the Way of the Horse?

A few days ago, a good friend of mine pointed me toward a presentation on disruptive technologies given by Tony Seba. A youtube video is available here:

The entire video is worth watching, but today I will restrict myself to the issues he raises relating to battery technology.

Seba stresses that technological change in the transport sector could happen at breakneck speed. With a pair of compelling photos of early-last-century New York, we are asked to remember that a grand disruption in transport has happened before. In the first photo, dating from April 1900, we play a game of spot the car (click for larger image).

Where Is the Car? jpeg

In the second, a mere 13 years later, the challenge is to spot the horse.

Where Is the Horse? jpeg

The lesson here is that once a disruptive technology reaches a particular tipping point, it doesn’t just take market share from the incumbent industry but rather completely replaces it. For Seba, we are close to reaching that point with electric vehicles.

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